About Fé


Fé (les femmes élégantes)

A mother-daughter duo creating timeless silhouettes with contemporary luxury appeal at attainable prices.


Our provenance

We are a mother-daughter duo who have fused our talents and passions to pursue a shared dream – to capture our family's essence through our clothing brand – Fé. An abbreviation for “les femmes élégantes”, Fé embodies timeless silhouettes with a contemporary appeal.

Mother Neli, (engineering background) is a perfectionist when it comes to cut and tailoring. She tries each new model on herself, thoughtfully considering each design detail. No piece is ever approved for production until honing every button, stitch, and seam so that it fits and looks ideally.

Daughter Elitsa, (IED Milano Moda Lab graduate) has an eye for trends. She sets the theme for every new collection and chooses the colour palette and textiles. When it comes to fabrics and finishes, she is fastidious about quality.

We seek inspiration through all fashion decades and combine ubiquitously classic silhouettes with au courant lifestyle trends to create timeless flattering chic.


Our concept

Our design philosophy is articulated through versatile collections fitting around the modern woman’s lively lifestyle.

Combining feminine elegance and high-end textiles into practical womenswear, Fé has been created with the contemporary woman in mind. Here you can find premium apparel with alluring design that never goes out of fashion.

We create refined designs that can seamlessly fit within your existing wardrobe. From elevated staples to elegant occasionwear, our pieces are endlessly appealing and always relevant.

Every Fé collection has a unique colour palette matching our wardrobe cravings for the upcoming season.

FE-quality FE-quality 

Our quality promise

Every single detail from material to technique is thought through with utmost attention.

We focus on longevity and key investment pieces to elevate your wardrobe. With stylish and contemporary yet timeless silhouettes, our garments can be worn continuously for years to come and serve as a solid foundation for any conscious wardrobe.


Our mission

All our pieces are designed and ethically handmade at our own facility in our hometown Plovdiv, picturesque Bulgaria. Our small but bustling team has more than 25 years of experience and creates all items with craftsmanship and love. 

We work with local carefully selected leading European textile manufacturers from Turkey, France and Italy to ensure our products’ utmost quality from the start. Operating without intermediaries and producing collections in-house, lets us to constantly optimize costs and be more price-friendly to our loyal audience.

It is essential to us to create environmentally sustainable fashion and not encourage over-consumption, that’s why we are committed to predominantly working with leftover fabrics and small runs to prevent overproduction.

Meaning that items are only available for a limited time (until fabric runs out), you will savor pieces of unequivocal quality that will follow you over the years.